SANTo gallery
Timeline: 3 weeks
My Roles: Graphic/Motion
Tools: After Effects, Photoshop
Background
—
Daniel Malikykar, the co-founder and creative director of MGX Creative, asked me to create motion design ads for their new company SANTO Gallery on social media..
Goals
—
Goal 1: The main goal was to create motion mockups with smooth swipes that match the given references. In these mockups, all four pieces should fade in together, with a subtle floating effect, and the swipes should be perfectly smooth.
Goal 2: Our second aim is to develop a single mockup motion sequence with swipes, adhering to the same stylistic elements as the four-piece mockup. However, this time, the focus will be on showcasing one large framed mockup.
Goal 3: The third goal is to design a three-piece mockup motion sequence that incorporates both vertical and horizontal pieces stacked upon each other, adding an extra layer of visual interest to the overall composition.
Goal 4: Finally, our fourth goal is to create a captivating set of full-page pictures with a slide from left to right and a seamless swipe effect. Each slide should last for one second and smoothly include updated text at the bottom, effectively communicating a clear message for each picture.
Solution
—
Through meticulous attention to detail and execution, I seamlessly fused motion and design, culminating in a compelling final product. By harnessing the capabilities of After Effects, I guaranteed that our ads would distinguish themselves in the competitive landscape.
Process
—
In order to streamline my workflow, I began arranging all of my assets into labeled folders, ensuring easy accessibility and efficient management.
I researched other brands' social media campaigns for inspiration and any ideas I could imitate to help us achieve our goals.
To create the motion ads, I used my skills in After Effects. With its strong tools and features, I enhanced the ads with eye-catching animations and effects. By paying close attention to detail and creatively executing the project, I seamlessly blended motion and design, resulting in a compelling final product. By taking advantage of After Effects' capabilities, I ensured that the ads would stand out among the competition.