Project Background
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For an independent study project, I decided to produce a series of short animations centered on sports marketing, with a particular focus on Nike and basketball as they epitomize excellence in this field. After grasping the fundamentals, I began to explore possibilities, asking myself how I could reshape the aesthetics of Nike advertisements, infuse my personal style and experiences, draw in new consumers, and express my passion for the game and its associated culture. Keeping these inquiries in mind, I ventured into crafting experimental motion graphics while adhering to the core principles of the Nike brand.